Good to see you, old friend.

Boy, it’s good to be back.

I know it’s been awhile. And, while normally, I’d be happy to go on a long, rambling tangent and tell you what’s been happening behind the scenes- I’m too excited. So, I’m just gonna skip straight to the good part…

Ground Control has gone through a bit of a transformation and, before we release our new brand and website into the world next week, I wanted you to hear it here first. 

Here’s what’s new:

Our products and offering

We’re now providing end-to-end outsourced financial services from bookkeeping to fractional CFO strategy. 

These are our three core services and are offered at various levels:

• Operator-focused accounting (bookkeeping, payroll, AR/AP)

• Financial forecasts & KPI dashboard (FP&A services)

• Strategic roadmap & action plan (CFO services)Who we work with

Who we work with

Bootstrapping founders who want to level up their business to be a profitable, cash-flowing machine that runs (successfully) without them. 

Think: service businesses, saas products, online marketplaces, media and content creators, or most common of all - some hybrid of 2 or more categories. 

The industry isn’t as important as the path and the end point. And that end point is a business that is valuable and sellable…whether selling is the goal or not.

Why?

Yeah, good question. One that I really wrestled with, especially as all of the fractional CFO’s I know are racing up stream to grab the fewer and fewer venture backed startups.

First of all, sharpening our focus has allowed us to build better products and a more specialized experience for our clients.

Second, these are the businesses we can have the most impact on. We’re great at finding profitable pricing and revenue models, streamlining the cash cycle, and building efficient systems. We keep clean, bulletproof books that tell you how profitable things are and where your spend is going. We track more metrics than just growth and provide more insights than just financials.

These are the things that really matter when you’re building a business you can step away from and it will continue to run, profitably and sustainably.

And the final reason. Because I’m just obsessed with businesses like these.

Even if it wasn’t our business, I’d be consuming every podcast, blog, and video on these businesses. I’d try all the tools and study all the business cases.

I love it.

And I’m excited to aim that obsession at our client’s businesses and all of the content we’ll be putting out here.

If that’s not your thing, I get it and appreciate you sticking around all this time. Maybe forward this to someone you know who is building a business like this. Maybe your founder friend who keeps postponing your group vacation or canceling your plans because they can’t step away from work.

And, if it IS your thing, then buckle up because it’s going to be a lot of fun.

With that, I look forward to resuming our regularly scheduled programming next week. 

Thanks for sticking around.

- Chase “you forgot you were subscribed to this didn’t you…” Spenst